After years of working with Kat Tanita of With Love From Kat on numerous projects (like her Travel App, leather travel accessories collection, email blasts, media kits, and more) we were finally ready to tackle her blog redesign. After months of scheming and planning I felt it was important for her to have a custom typeface created for her brand going forward. We commissioned the talented Eva Black to make our vision a reality and the end product was right on target. With a few other small typeface tweaks to make it feel more editorial we turned our attention to the layout. Keeping in line with the classic blog look, I gave it a bit of a spin to feel more like a magazine. Make sure we were able to highlight the main key piece from each post the new site feels more interesting to browse through. Along with a newly updated Shop tab organized by either Post or Product and a fun new About page we also added a unique footer where readers were able to easily find Kat’s most requested and read content. There is nothing I love more than working with this classically chic and down to earth lady.
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