MadaLuxe needed help expanding their luxury business with the dream of being the greatest purveyors of genuine luxury goods. After one particularly good brainstorm, me and my team fell in love with the simple French word for trunk, tronc. An iconic trunk was created to be the brandmark and holds limitless possibilities. A hand tooled R completes the logo giving it that subtle detail often found in high-end goods. The Tronc Company Seal was created and put on all letterpressed info cards and stickers to ensure that all goods have been put “through the tronc” and checked for quality and authenticity. Lastly, an introductory site was created to educate consumers about the company was the last piece that needed to be put into place to get our new brand off the ground. Now four years later, Tronc Company is a thriving direct-to-consumer high-end handbag retailer.