I had the pleasure of redesigning the TJX Rewards Credit and logo. Going from a dated script for “rewards” to a modern and simple sans serif, I helped bring them up to speed in order to accurately represent their new Rewards program that helps consumers get points for shopping smart. For the credit card redesign we went from a red card to an all black card, playing up that high-end luxury feel. Having to act as an umbrella to their other brands, making the card black did not compete with the other brands colors.
© 2021 KATELYN CALAUTTI