MadaLuxe is North America’s largest distributor of luxury fashion to the full price and off-price markets. I redesigned their outdated logo and brought them up-to-date, keeping them relevant in the fashion industry. As a parent to their new venture Tronc Company, this logo was intended for B2B dealings. I couldn’t help but give them a brandmark to use for applications big and small. Taking their new brandmark online, I created a place for them on the web. Setting a mood with full-width black and white photography, this website is meant to create the feeling of high-end luxury. Done while at Darling Agency.
© 2021 KATELYN CALAUTTI