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Katelyn Calautti

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Madaluxe

Brand Creation + Web Design

MadaLuxe is North America’s largest distributor of luxury fashion to the full price and off-price markets. I redesigned their outdated logo and brought them up-to-date, keeping them relevant in the fashion industry. As a parent to their new venture Tronc Company, this logo was intended for B2B dealings. I couldn’t help but give them a brandmark to use for applications big and small. Taking their new brandmark online, I created a place for them on the web. Setting a mood with full-width black and white photography, this website is meant to create the feeling of high-end luxury. Done while at Darling Agency.

Tags: brand creation, web design, art direction

MadaLuxe

Madaluxe

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