Jessica in the Kitchen is the sweetest lady you’ll ever meet. When she approached me for her site redesign I couldn’t have been more thrilled to work with such a darling person. Our main objective was to organize her site and make her amazing photography shine. She has won countless awards for her work and we needed these beauties to be front and center. We wanted to retain some of her sweet personality in the logo and icon and make a nod to her home in Jamaica and love of pineapples so what better way then to turn the J into her favorite fruit.

We gave her category page some much needed search structure so her readers can easily find their favorite vegan and vegetarian dishes all while their mouths water looking at all the delicious options that Jessica cookes up. The secret ingredient for this site redesign was definitely love!