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Katelyn Calautti

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Inspiralized

Custom Site Design

Ali Maffucci of the well known brand Inspiralized came to me looking for some clarity. She had such a huge business (multiple blogs, multiple products, cookbooks, brand partnerships, content creation for many different audiences, etc.) and needed a way to streamline and organize everything in a unified and visually appealing way.

I first set out in suggesting we drive traffic to one place vs two or three. Her blog and content being the most popular so we started there. We wanted to expand the focus not only on the recipes but the Inspiralized lifestyle as well. It’s more than just using the tool to Inspiralized vegetables it’s about using whole foods, seasonal resources and maintaining a life you love surrounded by family and healthy living. Our goal was to accomplish that. By color coordinating the three main brand pillars and integrating her lifestyle blog into it’s own category on her main site … we all of a sudden had three very clear cut categories to which her audience can digest. Her readers can dive into each category, find her favorite posts, read the latest and even join various private Facebook communities and carry on Inspiralized inspired conversations with others like-minded people.

From there we separated the blog and content portion of the site from the shopping and resources portion of the site. We used a simple toggle button to go back and forth between the two sites depending on your mission. Are you there to buy the product? Do you have the product and need to learn more? Or are you there to grab a new recipe or two? Or perhaps you want to start weaning your baby to more solid foods? Heck you might even just want to know where Ali got her cute new diaper bag. It’s all here on the new Inspiralized.com

Tags: Wordpress Custom Site Design, E-Commerce

Inspiralized

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It’s hard to take a picture of a ONE YEAR OLD. S It’s hard to take a picture of a ONE YEAR OLD. She can only wear this shirt once so it was the best I could get before it was covered in strawberries and blueberries and she passed out for her afternoon nap. Happy Birthday, my sweet girl. Mommy loves you!
New phone background New phone background
3.1.19 - Before I had a baby I had two best friend 3.1.19 - Before I had a baby I had two best friends, an antique mirror and pants that fit me.
A very happy birthday to baby Bowie’s daddy. You A very happy birthday to baby Bowie’s daddy. You’re a champion and the best life partner in the world. We love you so much, we’re so glad you’re ours.
May the simplest things bring you the greatest joy May the simplest things bring you the greatest joy. Although this year has been challenging in many ways may you remember the little things that brought a smile to your face because when the going gets tough, those are the moments we crave. Wishing you a healthy and happy holiday from our family to yours.
After my son passed away I started seeing bluebird After my son passed away I started seeing bluebirds often. Thinking back over the years, bluebirds have shown up in my life a lot. In 2017 we had our bridal party walk down the aisle to “somewhere over the rainbow, bluebirds fly …”. In 2014 when Devin’s father passed I started seeing a singular bluebird in our yard. In 2018 when Dylan passed away I started seeing a pair of bluebirds in our yard. They follow me everywhere so I felt it was fitting to dress up my little Bowie as a birdie. Happy Halloween ya’ll. PS My husband made this costume.

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