The Healthy Glow Collective is a community and resource that encourages women to live a healthier, vibrant lifestyle and glow from the inside out. When Katie, Monique and Lee came to me interested in creating a fresh and vibrant brand … we all just knew we’d be a good fit. Their amazing recipes and work ethic combined with my clean aesthetic and e-commerce knowledge were a match made in foodie heaven.
Before we got started we had to first settle on a name. One group conference call later we fell in love with the simplicity of Healthy Glow while incorporating the .co for Collective and that’s how Healthy Glow Co. was born! After intense rounds of logo work, color tweaking, branding the voice, and developing the artistic direction we were finally ready to get to photographing to be able to tell our story online.
Both running super successful blogs, Monique of Ambitious Kitchen and Lee of Fit Foodie Finds both knew what it took to create gorgeous and valuable content that their readers would enjoy and most of all find inspiring. Armed with exclusive and beautiful content I was able to design them a custom WordPress website complete with a blog to house all of their recipes, workouts and community posts along with a Shop where their community members could purchase convenient guides and become part of the glow movement.
Just two short months after the launch of the collective, they have grown the community from 1 thousand followers to over 10k women all over the world who enjoy their same common goal: living a healthy life doesn’t have to be restricting or hard. It just has to make you glow from the inside out.
© 2021 KATELYN CALAUTTI