Working in collaboration with the head of Social Media Marketing, we set forth a fall launch campaign targeting consumers through well established style publishers. Leveraging affiliate marketing and personal relationships we were able to work closely with each girl to establish art direction and cross promotional guidelines for our seasonal handbag collection launches. For each new handbag style or color debut I created weekly promotion marketing through our top three channels including homepages, email blasts and social media accounts.
© 2021 KATELYN CALAUTTI