• About
  • Portfolio
  • Services
  • Process
  • Inquire
  • About
  • Portfolio
  • Services
  • Process
  • Inquire

Katelyn Calautti

  • About
  • Portfolio
  • Services
  • Process
  • Inquire

GiGi New York

E-Commerce Website Redesign + Email Marketing

My first long term project goal when I started at GiGi New York was to redesign their website. Because of the existing eCommerce platform, I was limited to stylizing the current functionality. I first addressed the issue of inconsistencies in leather color and set forth a color template guide diminishing the amount of customer service calls complaining about color inaccuracies on the website.

Secondly I put forward a more consistent shooting angle and style that would accentuate not only the style of the bags but most importantly the size differentiation. A lot of simple styles with subtle differences was causing confusion amongst buyers. Third, I categorized the site by color (with continuous scroll) so that the consumer was no longer distracted by choosing a color but first rather a style and then finding out which colors it was available in.

Tags: web design, volusion, art direction, brand consulting, marketing, web design

Web-Mocks-handbags Web-Mocks-productpage

In addition to the refresh and re-launch of the GiGi New York website, I also created a new homepage structure to accommodate more marketing channels and include more than just an offer but rather a launch campaign, seasonal sale, contest, press related news, or recent promotional events in a simple and effective grid system. Integrating and partnering with shopable social media aggregator, Foursixty, I was able to introduce another layer of social commerce to the website that let visitors shop their feed without ever having to leave the site. My time spent as the web graphic designer for GiGi New York and Graphic Image played an instrumental role in helping their year-to-year monthly revenue increase in excess of 175%.

 

GiGi New York

Back to Portfolio →
It’s hard to take a picture of a ONE YEAR OLD. S It’s hard to take a picture of a ONE YEAR OLD. She can only wear this shirt once so it was the best I could get before it was covered in strawberries and blueberries and she passed out for her afternoon nap. Happy Birthday, my sweet girl. Mommy loves you!
New phone background New phone background
3.1.19 - Before I had a baby I had two best friend 3.1.19 - Before I had a baby I had two best friends, an antique mirror and pants that fit me.
A very happy birthday to baby Bowie’s daddy. You A very happy birthday to baby Bowie’s daddy. You’re a champion and the best life partner in the world. We love you so much, we’re so glad you’re ours.
May the simplest things bring you the greatest joy May the simplest things bring you the greatest joy. Although this year has been challenging in many ways may you remember the little things that brought a smile to your face because when the going gets tough, those are the moments we crave. Wishing you a healthy and happy holiday from our family to yours.
After my son passed away I started seeing bluebird After my son passed away I started seeing bluebirds often. Thinking back over the years, bluebirds have shown up in my life a lot. In 2017 we had our bridal party walk down the aisle to “somewhere over the rainbow, bluebirds fly …”. In 2014 when Devin’s father passed I started seeing a singular bluebird in our yard. In 2018 when Dylan passed away I started seeing a pair of bluebirds in our yard. They follow me everywhere so I felt it was fitting to dress up my little Bowie as a birdie. Happy Halloween ya’ll. PS My husband made this costume.

Instagram

Follow @katelyngambler

© 2021 KATELYN CALAUTTI

Copyright © 2021 · Katelyn Calautti on Genesis Framework · WordPress · Log in