Designing and helping build out the Ambitious Kitchen re-brand was a major part of my career. Not only did it take the longest to launch live but was one of the biggest and most ambitious sites I’ve ever done. Monique and I worked hard until every single detail was perfect. Working with Monique before, she knew she wanted a complete overhaul and we worked from the ground up crafting a brand new look that was ALSO in line with her second company Ambitious Home. We wanted both sites and brands to flow, but be distinct and different. Mission accomplished.
First we started on a Brand Creation doing a deep dive into different logo types and marks, finally setting on the emphasis on AMBITIOUS since that tied both brands together. We created a ledge (or counter if you will) for the KITCHEN arm and boxed in HOME with conceptual nods to each word. Sub marks and alternate variations complete and identify along with a solid Style Guide so her team can continue to create graphics for social media and collateral on an as needs basis.
Next up for the Custom Site Design we wanted something totally unique. We wanted first and foremost for her MASSIVE AMOUNT of content to not only be searchable but findable (if that’s a word). We wanted the site to feel fun and different, strong and bold in its offerings. We created unique and specialized Category pages so Monique could not only highlight HER favorite recipe from that selection but a few of the most popular her readers pin the most and enjoy the most. We wanted to be as meticulous about the site as she is about her recipes and we sure pulled it off. Browse around in many different ways and find yourself really immersed in the world of her ambitious kitchen.
© 2021 KATELYN CALAUTTI