Whitney came to me needing a new site AND a new name. Formerly known as “To Live and Diet in LA” she recently completed her schooling to become a registered dietitian and was eager to re-brand. Wanting a new look that was crisp, fresh, clever, smart, bold, clear and inspirational we were super excited to get a chance to infuse some bold colors, personal touches and some whit (pun intended) to her new look.
Because she was using her name we decided to go with a handwritten type treatment for her logo to add a personal touch and playfulness to her very informative and informational loaded site. By using colors and icons we were able to keep things fun and approachable because Whitney’s philosophy is all about fact-based nutrition and that intuitive eating should be enjoyable.