Alyssa Rimmer of, Simply Quinoa, wanted a whole new look. Evolving over the years to more than just “quinoa” we wanted SQ to be more of a content destination for her three amazingly clarified pillars. EAT, LIVE, NOURISH … and of course we wanted it be be simple. We dove head first into creating a super minimal and clean aesthetic but one that evoked well being and healthy living as well. We didn’t want it to feel cold and sterile we wanted it to be effortless since everyone is so busy these days. We focused her content into three unique categories that are easily accessible to her readers so they can discover the exact content they need when they need it. It’s so simple, we love it.