Ah … the ever changing landscape of social media and advertising. In the past year Instagram has evolved and changed and the newest trend out of the social media giant is Insta Stories and the ability to save your expiring stories indefinitely to your “highlights” at the top of your profile. This creates an opportunity for profile visitors to see your content again and again and/or if they missed the chance to see it in their feed. We helped long time client, Kat Tanita create custom branded cover graphics for her profile that were unique to her and helped achieve a more “on-brand” look to her profile.

 

So it’s finally here! The project I have been pouring my blood sweat and tears in for the past year! It has been so amazing to work with Kat Tanita on her travel app I’m so proud of us for accomplishing it – with SO MUCH CONTENT. Last December Kat came to me with just an idea and over the course of the year, with many ups and downs, we made it possible with the first ever app in her field. I will be sharing much more of the process and screens and other elements leading up to the launch in the next month or so on my NEW WEBSITE. So please stay tuned. OH and go DOWNLOAD IT now in the app store – it’s free!

God so much work on my computer I’ve never put up online. It’s all just sitting here! I’m in the middle of giving my website an overhaul and it’s just so time consuming. I keep getting sucked into old file land or Pinterest or blogs – you name it. I needed to take a break so I opened up my text edit document and just started typing out this post. Well thank god for Friday, distractions and cool mood boards I’ve come across. I promise I am in the middle of trying to redesign a brand board for myself so I can make final boards of all the work that hasn’t been on my site but for now…enjoy this one. Cheers to the weekend!

After much anticipation, I have finally made the decision to go freelance fulltime! However scary it seemed, I have learned that you are never really ready for any major change…no matter how prepared you may be. A dream of mine for years is finally becoming a reality and that outweighs all the doubt. I won’t get to long on this post but I recently said the most-seemingly ridiculous thing to my boyfriend in anger (which later turned out to be a perfect argument-diffuser) that is very fitting for this post. In my rage I mixed up the age old saying and shouted “I’ll see it when I believe it!” and so far there is lots of truth in that. Stay tuned for more posts and exciting news to come!