New site alert for the widely talented, Sarah Kay Love. Sarah is a dreamer and a doer! She has an amazing work ethic and needed a site that encompassed all of her many talents. With encouragement from me to streamline everything she did into ONE site we were able to create a custom place on the web for her that highlighted her services (ranging from art direction, to styling, to photography), her past portfolio (working for top industry leading magazines like The Knot and InStyle), and where she is headed (keeping up with her blog, clients and attending speaking events, etc.). In coordination with her move from New York City to LA she is now ready to take on another coast. We love how it all turned out.
Really excited to share a new Brand Creation I am wrapping up. In the midst of the final still coming together here is a sneak peek at the mood board. I will do a full post soon, this is definitely going to be a good one. ;)
I’ve been exploring my process over the course of this year. I can’t believe it’s already April already. I’ve been doing a bit more thinking about how I approach the client on-boarding process as well as the early design stages and setting the overall tone for the project. Back in the early days I never in a million years would let the client make the mood board.
Not only was this not how I was taught (at the advertising agency I started out at) but it’s also not really their job to know what is best for their brand (visually, that is). However, over the years I’ve been convinced and even been taught a different approach where you let the client chose and then base your decisions based off of that. This process yield much faster results but I have found, as a designer … there is always something a bit “off” or “forced” about it when I get to the actual design (whether it’s the logo or the typography or even sometimes the color palette). Sometimes it doesn’t make sense conceptually and/or what they like doesn’t mean it’s good for their brand. As I slowly dive deeper into figuring out what works best for me and my clients I’ve been doing somewhat of a hybrid study.
I’ll have them show me some inspiration and then I’ll take over and curate a board (or two). Although this client board didn’t work for them, I have to say it is one of my most favorite mood boards I’ve ever created and would be so excited to create a brand around this. Who knows, maybe I’ll save it for a new business venture in the future. ;)
Not sure if being from New York makes you totally batshit crazy or really awesome. Either way I’ve always attributed it to my insane work ethic and ability to juggle a million things at once. I almost work better that way, which is ludicrous. This mood board has been so fun to pull from these past few days because working with local clients rocks. Same time zone, same vibe, way easier to relate in general. After wrapping up a whirlwind work week where I had to make some self sacrifices, I’m super happy that I got so much accomplished. As Frank Sinatra so famously said, “I want to wake up in a city that never sleeps and find I’m king of the hill, top of the heap.”