A New Mood

I’ve been exploring my process over the course of this year. I can’t believe it’s already April already. I’ve been doing a bit more thinking about how I approach the client on-boarding process as well as the early design stages and setting the overall tone for the project. Back in the early days I never in a million years would let the client make the mood board.

Not only was this not how I was taught (at the advertising agency I started out at) but it’s also not really their job to know what is best for their brand (visually, that is). However, over the years I’ve been convinced and even been taught a different approach where you let the client chose and then base your decisions based off of that. This process yield much faster results but I have found, as a designer … there is always something a bit “off” or “forced” about it when I get to the actual design (whether it’s the logo or the typography or even sometimes the color palette). Sometimes it doesn’t make sense conceptually and/or what they like doesn’t mean it’s good for their brand. As I slowly dive deeper into figuring out what works best for me and my clients I’ve been doing somewhat of a hybrid study.

I’ll have them show me some inspiration and then I’ll take over and curate a board (or two). Although this client board didn’t work for them, I have to say it is one of my most favorite mood boards I’ve ever created and would be so excited to create a brand around this. Who knows, maybe I’ll save it for a new business venture in the future. ;)

Katie’s Bliss

Happy launch day to one of my newest favorite clients. Katie came to me wanting a custom site (re)design for her WordPress blog where she writes about fashion (and affordable steals), fun new products, nyc hot spots, and best of all down right REAL advice. I helped Katie narrow her focus, organize all of her amazing content, and give her a new look to showcase her upgraded photography. Go check out the all new Katie’s Bliss and soak in all the amazing tips and tricks she has got for you.

Before and after animation below. Check out more of my WordPress blog redesigns here.

The Modern Essential

Who doesn’t love (or want to love) essential oils? I got quite the lesson when I designed this gorgeous, sophisticated and aspirational Squarespace website for Kristen of The Modern Essential for the girls at GoLiveHQ. She is all about education women on natural ways to live a luxurious life through essential oils and inspiring them to be more intentional. I love that Kristen wasn’t afraid of color, overlays, texture and mixing fonts because it all just makes it that much more modern. Go check out her peaceful new space!

New York, New York

Not sure if being from New York makes you totally batshit crazy or really awesome. Either way I’ve always attributed it to my insane work ethic and ability to juggle a million things at once. I almost work better that way, which is ludicrous. This mood board has been so fun to pull from these past few days because working with local clients rocks. Same time zone, same vibe, way easier to relate in general. After wrapping up a whirlwind work week where I had to make some self sacrifices, I’m super happy that I got so much accomplished. As Frank Sinatra so famously said, “I want to wake up in a city that never sleeps and find I’m king of the hill, top of the heap.”