Recently completed a logo refresh + custom site design for the talented Lee Hersh of Fit Foodie Finds and can’t wait to show it all off. In the meantime here is a peek at the first step in the process … the mood board to get things going.
Happy launch day to one of my newest favorite clients. Katie came to me wanting a custom site (re)design for her WordPress blog where she writes about fashion (and affordable steals), fun new products, nyc hot spots, and best of all down right REAL advice. I helped Katie narrow her focus, organize all of her amazing content, and give her a new look to showcase her upgraded photography. Go check out the all new Katie’s Bliss and soak in all the amazing tips and tricks she has got for you.
Before and after animation below. Check out more of my WordPress blog redesigns here.
Really excited to share a new Brand Creation I am wrapping up. In the midst of the final still coming together here is a sneak peek at the mood board. I will do a full post soon, this is definitely going to be a good one. ;)
I’ve been exploring my process over the course of this year. I can’t believe it’s already April already. I’ve been doing a bit more thinking about how I approach the client on-boarding process as well as the early design stages and setting the overall tone for the project. Back in the early days I never in a million years would let the client make the mood board.
Not only was this not how I was taught (at the advertising agency I started out at) but it’s also not really their job to know what is best for their brand (visually, that is). However, over the years I’ve been convinced and even been taught a different approach where you let the client chose and then base your decisions based off of that. This process yield much faster results but I have found, as a designer … there is always something a bit “off” or “forced” about it when I get to the actual design (whether it’s the logo or the typography or even sometimes the color palette). Sometimes it doesn’t make sense conceptually and/or what they like doesn’t mean it’s good for their brand. As I slowly dive deeper into figuring out what works best for me and my clients I’ve been doing somewhat of a hybrid study.
I’ll have them show me some inspiration and then I’ll take over and curate a board (or two). Although this client board didn’t work for them, I have to say it is one of my most favorite mood boards I’ve ever created and would be so excited to create a brand around this. Who knows, maybe I’ll save it for a new business venture in the future. ;)