A New Mood

I’ve been exploring my process over the course of this year. I can’t believe it’s already April already. I’ve been doing a bit more thinking about how I approach the client on-boarding process as well as the early design stages and setting the overall tone for the project. Back in the early days I never in a million years would let the client make the mood board.

Not only was this not how I was taught (at the advertising agency I started out at) but it’s also not really their job to know what is best for their brand (visually, that is). However, over the years I’ve been convinced and even been taught a different approach where you let the client chose and then base your decisions based off of that. This process yield much faster results but I have found, as a designer … there is always something a bit “off” or “forced” about it when I get to the actual design (whether it’s the logo or the typography or even sometimes the color palette). Sometimes it doesn’t make sense conceptually and/or what they like doesn’t mean it’s good for their brand. As I slowly dive deeper into figuring out what works best for me and my clients I’ve been doing somewhat of a hybrid study.

I’ll have them show me some inspiration and then I’ll take over and curate a board (or two). Although this client board didn’t work for them, I have to say it is one of my most favorite mood boards I’ve ever created and would be so excited to create a brand around this. Who knows, maybe I’ll save it for a new business venture in the future. ;)

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